The amount of content being generated these days is overwhelming and, we have learned through research reports from groups such as Altimeter with their Engagement db report, that in order to reach a wider audience, brands need to engage in multiple social channels. The problem is that as these brands add additional channels, they struggle to scale and manage it all. Tools like The Awareness Social Marketing Hub address these challenges by providing a way to centralize all their social channels in one location so that enterprise brands can easily publish, manage, and measure all their marketing activities across key social media channels, and then engage with all the comments and conversations taking place around that content. To address your comment around our pricing model, you are correct, the Hub is an enterprise-grade application capable of addressing their unique challenges.

I think that brands are not trying just to dam the social streams, but get into the water with their customers and swim with them. Brands no longer have control of the messages out there. The collection of individual thoughts and voices are what's causing this barrage of conversation, and tools like JitterJam are helping brands go WITH the flow.

There's no stopping it. There's no trying to contain it. Playing in the water and engaging those who are there is the first step that brands can take to ensure that this stream doesn't rush by without the opportunity to participate and to gently nudge those who are engaged towards your banks. It's there that you can go deeper, gain trust and ensure a happy customer–one who remains loyal to your brand, and better yet, advocates on behalf of your brand in their own, unique voice.